Media & Business
New digital technologies and globalization have transformed the business of media as well as the life of other industries. International trade has stronly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed.
The Media & Business programme explores these developments and the ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.
The programme, which was launched in September 2012, meets the growing demand for academically trained media and communication experts who are able to respond effectively and creatively to changing conditions, complex issues, and new opportunities in media, communication and business.
The Media & Business programme targets recent bachelor graduates with an international outlook and an entrepreneurial mindset who are keen to acquire the knowledge and skills to meet the multiple challenges of today's media and communication professions.