Yuping Mao PhD

Assistant Professor

Biographical Note

Yuping Mao (PhD, Ohio University, 2010) is Assistant Professor in the Department of Media & Communication at Erasmus University Rotterdam. Yuping’s research interests include the intersections between interpersonal and organizational communication, and health communication. Prior to moving to Europe, Yuping lived and worked in three countries with unique social systems and cultures: China, Canada, and the U.S. With her multi-cultural background, Yuping largely imbeds her research in intercultural and international communication contexts.

In collaboration with scholars in nursing, public health, and medicine, Yuping has conducted extensive interdisciplinary research projects in health communication. Yuping takes cross-cultural/intercultural, organizational, interpersonal, and mass communication perspectives to understand how communication facilitates the health and well-being of individuals, groups, and society. Yuping’s research interests in health communication focus on the following three areas: cross-cultural health care practices from both patients’ and health professionals’ perspectives, health information diffusion among different cultural groups, and media coverage and effects on health behaviors in topics such as homelessness and tobacco control. Yuping is particularly interested in examining health communication issues among vulnerable populations.

Yuping’s research area in organizing and relating includes both the interplay between micro-level interactions and macro organizational/societal discourses and influences. Yuping’s doctoral dissertation examines the relationships among Chinese employees’ intercultural sensitivity, organizational communication satisfaction, organizational conflict management, and use of technologies in China branches of multinational companies. At interpersonal and organizational levels, Yuping has done research on how technology such as mobile phone and culture influence multinational organizations’ organizing and relating processes. At society level, Yuping has done research on how social media such as twitter, YouTube, and Facebook have been used by the general public and social activists for political discourse, social mobilization, and acculturation.

Yuping has published many book chapters, and her work has also been published in peer reviewed academic journals such as Communication Research, China Media Research, Canadian Journal of Public Administration, Canadian Journal of Communication, Journal of Substance Use, and International Journal of Health Planning and Management.

Yuping received her Bachelor's degree in Journalism from Nankai University in China, her Master's degree in Communication Studies from Bowling Green State University in the U.S., and her Ph.D. in organizing and relating from Ohio University in the U.S. Yuping was the academic developer of the Graduate Program of Communications and Technology at the University of Alberta in Canada from 2008 to 2011.