Nicoleta Balau PhD


Biographical Note

Nicoleta Bălău is a Lecturer in the Department of Media & Communication of the Erasmus School of History, Culture and Communication. She teaches the International Bachelor Communication and Media classes on two topics, one on Corporate Social Responsibility Communication and one on Marketing, Social Media and Cultural Production.

She obtained her PhD from Vrije Universiteit Amsterdam, Faculty of Social Sciences, within the Department of Communication Science. Her dissertation is about strategic information sharing and her research contributed to an increased understanding of what strategic information sharing is and identified technological solutions to stimulate the sharing of private and important information. Essentially, in collaboration with the Norwegian company Scan4News, she investigated how individual motivations (such as social motivation and perceptions of power) and technological features (such as information display and social buttons), separately and in interaction, affect strategic information sharing, in online knowledge sharing communities. Two chapters of her dissertation have been published in the Journal of Applied Social Psychology and Behaviour & Information Technology, respectively. Her research has been presented at international conferences, especially at the annual conferences of the International Communication Association. Currently, she also works at The Hague Institute for Innovation of Law, as a Procedure Designer and Justice Data Analyst, having a keen interest is to get from data to action. She also worked for two years as a research and teaching assistant at the Department of Social and Organisational Psychology, University of Groningen, showing interest in research on individuality expression and group identification, achievement motivation, interpersonal and computer-mediated communication, power and leadership. Nicoleta holds a MSc degree in Social and Organisational Psychology (University of Groningen) and in Social Management and Community Development (Alexandru Ioan Cuza University of Iasi, Best Graduate) with a Bachelor degree in Sociology (Alexandru Ioan Cuza University of Iasi, Best graduate). Before her PhD project, she worked as a trainee in The Hague, at Europol (European Police Office) and Ascender, and acquired experience in communication-related activities, psychological support at work, for employees, and about the people-side of change management.