Daniela Bartos, MA


Biographical Note

Daniela Bartos (formerly Bartosova) started teaching at Erasmus University in September 2016. Daniela is a passionate academic and industry practitioner in media (film, TV, music and online), communication and creative economy. Her expertise and research interest within these areas focuses on management issues, digital technologies, entrepreneurship, new business models, cross-industry collaborations and innovation. She has spent most of her professional life in London, but also worked in New York, Montreal, Geneva, Prague, Montpelier and Bratislava. Daniela recently held a long-term appointment at London Metropolitan University, where she was a senior lecturer and programme leader in media management. During this time she also became a visiting scholar and, later, an affiliated researcher at Columbia University in New York, specifically at Columbia Business School’s Institute of Tele-Information.

Alongside her academic activities, she is also involved in consultancy, advisory, start-up mentoring and cross-discipline collaborations. Under her new initiative, Hip.Academy, she has been researching, curating and developing new methodology frameworks and training curricula, combining creative, collaborative and business components. As a qualified educationalist, Daniela holds both a BA and MA in Adult and Continuing Education. She is a strong advocate of a holistic approach to learning and teaching interaction, incorporating elements of experiential learning.

Daniela has extensive international media industry experience, having worked in various positions such as business development manager, journalist, TV reporter, media business intelligence analyst and communication adviser. Her first media position was as a current affairs journalist working for two broadsheet daily newspapers in the Czech Republic and Slovakia and she then went on to become a news correspondent for a TV network. Having mastered TV journalism, Daniela took an appointment advising a governmental office. After this brief spell in politics she decided to broaden her media knowledge and, having been awarded the prestigious Chevening scholarship by the UK’s Foreign Office, she studied for an MA in Communications Policy at City University in London.

After obtaining a second Masters degree she was appointed as a lecturer in communication and media at the European Schools of Economics in London and also lectured at Charles University in Prague. Daniela was then selected as one of the first Sauvé Scholars at McGill University to further develop her leadership potential. During her stay in Montréal, Canada, she researched and wrote a series of papers on media and communication policy issues. She then worked on a research project for IDATE, a leading European audio-visual consultancy, based in France. Following this she travelled back to London to act as a deputy editor for the leading publisher Informa’s international media trade magazine Digital TV Europe (then called Cable and Satellite Europe) and later worked as a TV and digital media consultant.

Daniela is now fully engaged in the world of university and creative industry education where her passion for innovation, entrepreneurship, cross-disciplinary thinking and collaboration is being passed on to the next generation of media and creative industry professionals. She also organises international conferences and study tours and is regularly invited as an academic and industry speaker.