Prof.dr. Martine Bouman

Special Chair Entertainment Media and Social Change

Biographical Note

Martine Bouman (PhD) is the Scientific Director and Founder of the Center for Media & Health in Gouda, the Netherlands and holds the Special Chair Entertainment Media and Social Change at the Erasmus University Rotterdam, Erasmus Research Centre for Media, Communication and Culture (ERMeCC), the Netherlands.

She has been a pioneer in the field of the Entertainment-Education (EE) strategy since 1985. Martine Bouman introduced the concept of Entertainment-Education in the Netherlands and laid the scientific foundation for the further growth and expansion of this communication strategy.  

Her research and teaching focuses on the Entertainment-Education strategy, Communication for Social Change the Positive Deviance strategy, Health Communication, Lifestyle Campaigns, Interactive Media and Storytelling. She is the principal investigator of various tailor-made communication and research projects (www.media-health.nl) funded by organizations such as ZonMw, Nuffic and others (open competitions). She is also the author of several articles and publications about Entertainment-Education, Health Communication and Communication for Social Change.

Martine Bouman is an honorary member of the Dutch Society for Health Promotion and Prevention and has been the chair of the Program Committee Lifestyle Campaigns (2002-2007) and vice chair of the Program Committee Healthy Lifestyle and Healthy Environment of the Netherlands Organisation for Health Research and Development (ZonMw),. She has also been a member of the Scenario Committee Future of Serious Gaming (2010-2011) and the Scenario Committee Nutrition and Medicine (2012-2013) of the Netherlands Study Centre for Technology Trends (STT). At present she is a member of the Committee ‘Comprehensible Language and Effective Communication’ of the Netherlands Organisation for Scientific Research (NWO).

In 2010 she was the first European to receive the Everett M. Rogers lifetime achievement award in Entertainment-Education. As a scholar she contributes to western and non-western EE-projects around the world (e.g. South Africa, Rwanda, Colombia, Bhutan). She was the main organizer and CEO of the 3rd international Entertainment-Education Conference held in Amsterdam/Arnhem in 2000. She gives guest lectures at various universities in the Netherlands and abroad, and gives public speeches such as the Everett Rogers Award Ceremony in Los Angeles (English), the MINTiFF Conference in Berlin (English) and at TEDxAmsterdam (Dutch).

Martine Bouman initiated a large teaching project to train students and professionals (both in the media and health sector) to become skilled EE professionals and to create an Entertainment-Education community. She is experienced in designing, developing, researching and conducting many innovative EE-interventions for both television and new media. She has collaborated with media professionals in various television programs (e.g. Way of Life, Medisch Centrum West, Villa Borghese, Nederland in Beweging, Je echte leeftijd, Costa, Goede Tijden Slechte Tijden). 

Martine Bouman holds an MSc degree in Sociology from the Leiden University (1979) and received her PhD degree from Wageningen University (1999). Her published dissertation “‘The Turtle and the Peacock’ – Entertainment-Education on television: collaboration for social change” was nominated for the ICA dissertation award in 2000.