Dr. Ruud Jacobs

Lecturer

Biographical Note

Ruud Jacobs (1987) is a PhD student at the Department of Media & Communication. His PhD research is part of the NWO-funded project Persuasive Gaming in Context: From theory-based design to validation and back, that started in October 2013. This interdisciplinary project aims to find and operationalize persuasive effects in videogames that serve societal goals and is a collaborative effort between the ERMeCC, Utrecht University, Eindhoven University of Technology and two Dutch game developers. Ruud's work is supervised by Prof. Dr. Jeroen Jansz and Dr. Julia Kneer. More information about the project can be found on persuasivegaming.nl.

Ruud holds a Master's degree in Psychology (2012, cum laude) from the University of Twente. His Master track was focused on human factors and cognition and especially on the psychology of media. Ruud's first publication (2012) explained individual differences in how often consumers download movies from the internet (without a payment or subscription model) using Social Cognitive Theory. His master's thesis was an exploratory study on the effects of movie reviews on the subsequent evaluation of a film's quality.