Roel Lutkenhaus MSc
Roel Lutkenhaus (1985) is a PhD candidate at the Erasmus Research Center for Media, Communication and Culture and the Centre for Media & Health in Gouda. As a PhD candidate, he researches the effects of interactive storytelling in Entertainment-Education (EE) strategies on a health related behavior. His PhD-project focuses on storytelling, media planning, and collaboration strategies, as well as on methods to study the target audiences’ behaviors and preferences (formative research) and measuring the reach and impact of EE interventions (process and summative research). Roel’s work is supervised by prof. dr. Martine Bouman and prof. dr. Jeroen Jansz.
Before joining the EUR, Roel worked as a content specialist in the fields of journalism, communication strategy, and technology. He has developed data driven methods to research customer demand and behavior using open sources and has tailored multi-channel communication strategies to the needs of multiple audiences – an approach he aims to further develop and apply for a healthier society in his PhD research.
Roel holds a Bachelor’s in Arts and Technology and graduated on implementing cross media formats in print media organizations (2007). He worked in online journalism for a few years before starting the master Communication Studies at the University of Twente (2011). His track focused on marketing communication and customer behavior in a digital world and the interplay between off- and online media.