Yijing Wang PhD

Assistant Professor

Biographical Note

Yijing Wang is Assistant Professor of Organization and Corporate Communication in the Department of Media and Communication at Erasmus University Rotterdam. She teaches in the International Bachelor program in Communication (IBCoM) and Masters in Media and Business, as well as supervising MA and BA thesis students. Before joining the department in September 2015, she was Associate Dean for Asia and Assistant Professor of Business and Society Management at TIAS School for Business and Society, Tilburg University. She obtained Master degree in Financial Economics with a high distinction from School of Economics, Erasmus University Rotterdam, the Netherlands, and a PhD degree in Corporate Reputation and Stakeholder Management from Rotterdam School of Management (RSM), Erasmus University Rotterdam. Her research focuses on intangible assets management and stakeholder management, for instance, the influences of communication activities or corporate social initiatives of a firm on the attitudes and behaviors of its corporate constitutes. She is also interested in the broader question of why and how an intangible asset, such as a good reputation, could generate a superior performance to a firm. Her research and teaching interests include corporate reputation management, corporate social responsibility, managing sustainability, investor relation and crisis communication. She is author of several international publications in journals such as Journal of Business Ethics and Corporate Reputation Review. She has presented at international conferences such as the Academy of Management Meeting, the Conference on Corporate Reputation, Brand, Identity and Competitiveness, and the conference of the Corporate Identity/Association Research Group, among other.