Personal pages

Prof. Ben Wubs

Professor of International Business History, ESHCC, Erasmus University Rotterdam

Current Positions

  • Professor of International Business History, ESHCC Erasmus University Rotterdam
  • Appointed Project Professor Graduate School of Economics Kyoto University (京都大学)
  • Programme Director Erasmus Mundus International Master GLOCAL

Education

2006: PhD, Erasmus University Rotterdam

1989: MA, Economic and Social History, Utrecht University

Research Field

Business History, Economic History, International Relations, Fashion

Research Keywords

multinationals and nation states, business systems, economic regions, transnational fashion industry, Dutch-German economic relations, foreign direct investment

Research Activities and Interests

Ben Wubs is engaged in various research projects related to multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the transnational fashion industry. In 2008 he published International Business and National War Interests. Unilever between Reich and Empire (Routledge) and in 2009 (with Keetie Sluyterman), Over Grenzen. Multinationals en de Nederlandse Markteconomie (Boom). As an Erasmus Fellow (2008 to 2012) he did research into The Dutch Big Four in Germany: AKU, Royal Dutch Shell, Unilever and Philips, 1920-1960. He co-supervised (with Hein Klemann) a NWO funded project on Rotterdam and its German hinterland called Outport and Hinterland, 1870-2000. Furthermore, Wubs is secretary of RHINe, i.e. a collaborative network of economic, business and technology historians consisting of scholars from various universities in Germany, France, Switzerland, United Kingdom, Japan, Denmark, United States, and the Netherlands. In addition, he is council member of the European Business History Association. In 2013, his Anglo-Dutch-Norwegian consortium received a HERA II grand to do research into the transnational connections of Fashion industry since 1945. At the Erasmus University he started a subproject: Building brands and fashion fairs. Transnational networks in the fashion industry in Europe which explores Fashion Fairs and Fashion Prediction Companies in Europe after 1945.

Wubs teaches various subjects at the Erasmus University, including International Business and Nation States, Business History of Fashion, Rise and Fall of the American Empire, and International Relations Theory. Furthermore, he is involved in an Erasmus Mundus project GLOCAL (Global Markets and Local Creativities), an International Master set-up by University of Glasgow, University of Göttingen, University of Barcelona, and Erasmus University Rotterdam.

Selected Publications

Regina Lee Blaszczyk & Ben Wubs (eds.), The Fashion Forecasters: The Hidden History of Color and Trend Prediction (London: Bloomsbury Publishing 2018).

Pierre Yves Donzé and Ben Wubs, ‘LVHM: Organizing Creativity and Entrepreneurship in Luxury and Fashion.’ In: Regina Lee Blaszczyk and Veronique Pouillard-Maliks, The Enterprise of Culture: The European Fashion System from Postwar Couture to Fast Fashion (Manchester: MUP 2018).

Rika Fujioka and Ben Wubs, ‘Competitiveness in the Japanese Denim and Jeans Industry: The Cases of Kaihara and Japan Blue, 1970-2015.’ In: R. Blaszczyk and V. Pouillard-Maliks, The Enterprise of Culture: The European Fashion System from Postwar Couture to Fast Fashion (Manchester: MUP 2018).

Ben Wubs, ‘Interstoff’s Fashion Table: Lee Blaszczyk and Ben Wubs, The Fashion Forecasters: internalization of forecasting in the world’s most important fashion fabric fair’ In: Regina The Hidden History of Color and Trend Prediction (London: Bloomsbury Publishing 2018) pp.167-190.

Ralf Banken & Ben Wubs (eds.), A Transnational Rhine Economy, 1850-2010 (Baden Baden: Nomos 2017).

Ben Wubs, ‘Beyen at Bretton Woods: ‘…much more significant under the surface…’. In: Giles Scott-Smith, Bretton Woods: A Global Perspective (London/New York/Shanghai: Palgrave 2017).

Ben Wubs & Thierry Maillet, ‘Building Competing Fashion Textile Fairs in Europe, 1970 – 2010: Première Vision (Lyon/Paris) vs. Interstoff (Frankfurt)’, Journal of Macromarketing, (2017) Vol. 37(1), pp. 25-39.

Marten Boon and Ben Wubs, ‘Property, control and room for manoeuvre: Royal Dutch Shell and Nazi Germany, 1933–1945’, Business History, DOI: 10.1080/00076791.2016.1205034 (2016).

Keetie Sluyterman and Ben Wubs, ‘Multinationals and changing capitalism’. In: Keetie Sluyterman (ed.) Tracing continuity and change in capitalism: the organization of Dutch business in the 20th century (London/New York: Routledge 2015).

Luciano Segreto and Ben Wubs, ‘Resistance of the Defeated: German and Italian Big Business and the American Antitrust Policy, 1945–1957’, Enterprise & Society, Volume 15, Issue 2 (2014) pp. 307-336.

Hein A.M. Klemann and Ben Wubs, ‘River Dependence. Creating a Transnational Rhine Economy, 1850-2000’. In: Jan-Otmar Hesse, Christian Kleinschmidt, Alfred Reckendrees und Ray Stokes (eds), Europäische Wirtschafts- und Sozialgeschichte (Baden Baden: Nomos, 2014) pp.219-246.

Ben Wubs, ‘Comparing three Dutch international entrepreneurs in the interwar period’. In: Werner Plumpe (ed.), Unternehmer - Fakten und Fiktionen (München, 2014).

Ben Wubs, ‘A Dutch Multinational’s Miracle in Post-war Germany’, Economic History Yearbook 2012/1, pp. 15- 41.

Keetie Sluyterman and Ben Wubs, ‘Multinationals and the Dutch Business System: The Cases of Royal Dutch Shell and Sara Lee’, Business History Review, 84 (Winter 2010) pp.799-822.

Ben Wubs, International business and National War Interests: Unilever between Reich and Empire, Abingdon/New York: Routledge, 2008.

History

2017- Professor International Business History, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam

2015- Appointed Project Professor, Graduate School of Economics, Kyoto University

2014- Associate-professor, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam

2012-13 Assistant-professor, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam

2008-2012 Erasmus Fellow, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam,

2007-08 Researcher pilot-project, Faculty of History and Arts, Erasmus University Rotterdam

2005-08 Postdoc researcher, Faculty of Arts, Utrecht University, Research Institute for History and Culture (OGC)

2004-05 Lecturer, Faculty of Arts, Utrecht University ,

2000-05 PhD candidate, Faculty of History and Arts, Erasmus University Rotterdam